See Allo

Savira Rahma Frida, author

Implikasi word of mouth (WOM) dan electronic word of mouth (eWOM) terhadap brand image = The implications of word of mouth (WOM) and electronic word of mouth (eWOM) on brand image

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Makalah dan Kertas Kerja

Ayu Sabtani, author

Pengaruh penempatan produk lokal di drama Korea terhadap brand recall dan word of mouth: studi pada merek lokal Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Adinda Galuh Komalaningdias, author

"Hubungan electronic word of mouth product attributes service quality dan price terhadap brand loyalty" (studi pada holycow steakhouse by Chef Afit) = The Relationship of electronic word of mouth product attributes service quality and price to brand loyalty (study at holycow steakhouse by Chef Afit)

2015

UI - Tesis (Membership)

Anzil Sifa Fauziah, author

Analisis pengaruh kualitas integrasi saluran melalui omnichannel retailing terhadap customer engagement serta implikasinya pada repurchase intention dan positive word-of-mouth = Analysis the effect of channel integration quality through omnichannel retailing on customer engagement and its implications in repurchase intention and positive word-of-mouth

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

Amelia Rena Rachmaddia, author

Pengaruh perceived usefulness, competence trust dan continuous commitment terhadap positive word of mouth: pada pengguna aplikasi Digibank = The influence of the perceived usefulness, competence trust and continuous commitment to positive word of mouth: on Digibank apps user

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

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