Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, [date of publication not identified]
 Buku Referensi
Abdul Aziz, author
Strategi corporate branding melalui integrated marketing communications (IMC) di era new media = Analysis corporate branding strategy through integrated marketing communication in the age of new media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis (Membership)
Blythe, Jim, author
Marketing communications
Prentice-Hall, 2000
 Buku Teks
Eagle, Lynne, author
Marketing communications
Taylor & Francis Group, 2015
 Buku Teks
Egan, John, 1952-, author
Marketing communications
Sage Publications, 2015
 Buku Teks
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