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Aisya Jenina Albayroni, author

Retro sebagai Pop yang Baru: Strategi Komunikasi Pemasaran Grup K-Pop NewJeans = Retro as The New Pop: Marketing Communication Strategy of K-Pop Group NewJeans

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Makalah dan Kertas Kerja

Elsa Mayasari, author

Integrated marketing communication (IMC) analysis to build brand equity for business to business (B2B) market in Indonesia case study: PT. EMC information systems

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010

UI - Tesis (Open)

Ilham Sanjaya, author

Perencanaan Program Badakku, Badakmu, Badak Kita pada Tim Sepak Bola Badak Lampung FC melalui Integrated Marketing Communication = Badakku, Badakmu, Badak Kita Program Planning on Badak Lampung Football Club through Integrated Marketing Communication / Ilham Sanjaya

2019

UI - Tugas Akhir

A. Adji Watono, author

IMC (Integrated Marketing Communication) that sells

Gramedia Pustaka Utama, 2011

Buku Teks

Nadia Putri Prianti, author

Analisis pengaruh komunikasi pemasaran terpadu terhadap ekuitas merek dalam strategi co-branding fast-fashion brand Hennes and Mauritz (H&M) dengan desainer high-end brand = Analysis of integrated marketing communication effect to brand equity in the case of fast-fashion brand Hennes and Mauritz (H&M) and high-end brand designer co-branding strategy

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

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