Etzel, Michael J., author
Music2go: marketing
McGraw-Hill/Irwin, 2007
 Multimedia
Stanton, William J., author
Fundamentals of marketing
McGraw-Hill, 1991
 Buku Teks
Marketing in venus
oleh Hermawan Kartajaya bersama Bryan Tilaar [and others] ; pengantar, Martha Tilaar
Gramedia Pustaka Utama, 2004
 Buku Teks
Kotler, Philip
Principles of marketing
2001
 Multimedia
Armstrong, Gary (Gary M.), author
Marketing: an introduction
Prentice-Hall, 2005
 Buku Teks