Etzel, Michael J., author
McGraw-Hill/Irwin, 2007
Multimedia
Stanton, William J., author
McGraw-Hill, 1991
Buku Teks
oleh Hermawan Kartajaya bersama Bryan Tilaar [and others] ; pengantar, Martha Tilaar
Gramedia Pustaka Utama, 2004
Buku Teks
Kotler, Philip
2001
Multimedia
Armstrong, Gary (Gary M.), author
Prentice-Hall, 2005
Buku Teks