Randall, Geoffrey
Principles of marketing/Geoffrey Randall
Routledge, 1993
 Buku Teks
Kotler, Philip, author
Principles of marketing
Pearson, 2014
 Buku Teks
Diamond, Jay, author
Principles of marketing / Jay Diamond, Gerald Pintel
Prentice-Hall, 1986
 Buku Teks
Kotler, Philip, author
Dasar-dasar pemasaran jilid 2 = Principles of marketing
Prenhallindo , 1997
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Lovelock, Christopher H., author
Principles of service marketing and management
Pearson Education international, 2002
 Buku Teks
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