by Roger A. Kerin, Geok Theng Lau, Steven William Hartley, William Rudelius
McGraw-Hill, 2013
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Kotler, Philip, author
Pearson Education, 2016
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Etzel, Michael J., author
McGraw-Hill/Irwin, 2007
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Stanton, William J., author
McGraw-Hill, 1991
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oleh Hermawan Kartajaya bersama Bryan Tilaar [and others] ; pengantar, Martha Tilaar
Gramedia Pustaka Utama, 2004
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