Delonika Yuki Eka Putra, author
Analisis perbandingan Brand Equity kamera digital Single­ Lens Reflex (DSLR) (Suatu Perbandingan antara Kamera Merek Canon, Nikon, Olympus, dan Sony) = comparative study of Brand Equity among digital Single­ Lens Reflex (DSLR) camera Brands (Comparation between Canon, Nikon, Olympus and Sony)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis (Open)
Rahmanisa Putri Ekasari, author
Analisis faktor-faktor yang memengaruhi sikap dan perilaku konsumen generasi Y terhadap penggunaan luxury cosmetic brands = Analysis of factors influencing attitude and usage behavior of generation Y female consumers towards luxury cosmetic brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
The ultimate CRM handbook: strategies and concepts for building anduring customer loyality and profitability
John G. Freeland
McGraw-Hill, 2003
 Buku Teks
Yvoi Katchya Lovinszky, author
Meso-Influencers: Pengaruh Terhadap Keterlibatan Merek, Harapan Nilai terhadap Merek, dan Intensi Membeli untuk Merek Fashion Indonesia = Impact on Brand Engagement, Brand Expected Value, and Purchase Intention in Indonesian Fashion Apparel Brands
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Dian Apriliani, author
Pengaruh green perceived value, green satisfaction, dan green trust terhadap green loyalty pada konsumen the Body Shop di Jakarta = The influence of green perceived value, green satisfaction, and green trust on green loyalty to consumers of the Body Shop in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi (Membership)
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