Hartley, Robert F., author
Marketing fundamentals
Harper & Row, 1983
 Buku Teks
Stanton, William J., author
Fundamentals of marketing
McGraw-Hill, 1984
 Buku Teks
Cundiff, Edward W., author
Fundamentals of modern marketing
Prentice-Hall of India, 1980
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Forsyth, Patrick, author
Demystifying marketing: a guide to the fundamentals for engineers
Institution of Engineering and Technology, 2007
 eBooks
Fundamentals of marketing : additional dimensions, selections from the literature / edited, Jack L. Taylor, James F. Robb
McGraw-Hill, 1971
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