Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2009
 Buku Teks
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2015
 Buku Teks
Aljerow Putra, author
Examining the role of advertising and sales promotion in Burger King brand equity creation = Meneliti peran iklan dan promosi penjualan terhadap penciptaan ekuitas merek pada Burger King
2016
 UI - Skripsi (Membership)
Boyd, Harper W., Jr., author
Promotion: a behavioral view
Prentice-Hall, 1967
 Buku Teks
Ahuja, B. N., author
Public relations and advertising
Surjeet Publications, 1990
 Buku Teks
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