Febri Alamsyah, author
Faktor faktor berpengaruh dan struktur relasional dari iklan banner terhadap dampak iklan internet = Influential factors and relational structure of internet banner advertising to internet advertising effect
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Billy Koesoemadinata, author
Pengaruh konten periklanan dan promosi penjualan terhadap brand awareness dan brand association uang elektronik "OVO": studi di kalangan generasi millenial = The impact of advertising content and sales promotion to brand awareness and brand association of electronic money "OVO"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis (Membership)
Shimp, Terence A., author
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
The Dryden Press , 1997
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst), author
Advertising and IMC : principles and practice
Pearson, 2012
 Buku Teks
Advertising and promotions : integrated brand approach
Richard J. Semenik, Thomas C. O'Guinn, Chris Allen, Hans Kaufmann
Wadsworth and Cengage Learning, 2012
 Buku Teks
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