Terpstra, Vern
International marketing / Vern Terpstra, Ravi Sarathy
The Dryden Press , 1991
 Buku Teks
Johansson, Johny K., author
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson
McGraw-Hill Irwin, 2003
 Buku Teks
Wiklund, Erik, author
International marketing strategies: how to build international market share
McGraw-Hill , 1987
 Buku Teks
Komunikasi Pemasaran di Masyarakaat Global = Marketing Communication in Global Strategy (Journalism And Mass Communication, Vol. 2, No. 12, Desember 2012)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 Artikel Jurnal
Blythe, Jim, author
Marketing communications
Prentice-Hall, 2000
 Buku Teks
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