See Allo

Aljerow Putra, author

Examining the role of advertising and sales promotion in Burger King brand equity creation = Meneliti peran iklan dan promosi penjualan terhadap penciptaan ekuitas merek pada Burger King

2016

UI - Skripsi (Membership)

Belch, George F., author

Advertising and promotion

McGraw-Hill, Irwin, 2001

Buku Teks

Barban, Arnold M., author

Readings in advertising and promotion strategy

Richard D. Irwin, 1968

Buku Teks

Clow, Kenneth E., author

Integrated advertising, promotion, and marketing communications

Pearson, 2016

Buku Teks

Brannen, William H.

Advertising and sales promotion / William H. Brannen

Prentice-Hall, 1983

Buku Teks

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