See Allo

Belch, George E., author

Introduction to advertising promotion : an integrated marketing communications perspective

Irwin, 1993

Buku Teks

Shimp, Terence A., author

Advertising, promotion, and other aspects of integrated marketing communications

South Western Cengage Learning, 2013

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill , 2001

Buku Teks

Shimp, Terence A., author

Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp

The Dryden Press , 1997

Buku Teks

Shimp, Terence A., author

Komunikasi pemasaran terpadu dalam periklanan dan promosi = Integrated marketing communications in advertising and promotion

Penerbit Salemba Empat, 2014

Buku Teks

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