Nickels, William G.
Marketing communications and promotion
Grid, INC , 1976
 Buku Teks
Yadin, Daniel L., author
Creative effective marketing communications
Crest, 2001
 Buku Teks
Egan, John, 1952-
Marketing communications / John Egan
Thomson Learning,, 2007
 Buku Teks
Lwin, May, author
Clueless in advertising
Bhuana Ilmu Populer, 2005
 Buku Teks
Alsenas, Linas, author
Beyond clueless
Amulet Books, 2015
 Buku Teks
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