Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2015
 Buku Teks
The Parthenon and its impact in modern times
general editor, Panayotis Tournikiotis ; English translation, Cox and Solman
Melissa, 1996
 Buku Teks
Nicosia, Francesco M.
Consumer decision processes : marketing and advertising implications /Francesco M. Nicosia
Prentice-Hall, 1968
 Buku Teks
Shimp, Terence A., author
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
The Dryden Press , 1997
 Buku Teks
Weller, Bart, author
The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns
Springer, 2012
 eBooks
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