Schmetter, Bob, author
Leap : a revolution in creative business strategy
John Wiley, 2003
 Buku Teks
Jewler, A. Jerome
Creative strategy in advertising
Wodsworth, 1981
 Buku Teks
Drewniany, Bonnie L., author
Creative strategy in advertising
Wadsworth, Cengage Learning, 2014
 Buku Teks
Muhammad Budi Djatmiko, author
Business with a creative learning
STEMBI-Bandung business school, 2011
 Buku Teks
Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wardswort Publishing Company, 1992
 Buku Teks
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