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Kristel Elissa, author

Analisis green brand positioning untuk membangun green brand image pada merek kecantikan dan perawatan pribadi Love Beauty and Planet = Analysis of green brand positioning to build green brand image of beauty and personal care Brand Love Beauty and Planet

2020

UI - Makalah dan Kertas Kerja

Lie Mikhail Efferin, author

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

Jessica Eka Putri, author

Pengaruh green brand positioning, green brand awareness, green brand image dan attitudes toward green brand terhadap green brand purchase intention: studi kasus ac merek Panasonic = The effect of green brand positioning green brand awareness green brand image and attitudes toward green brand on green brand purchase intention case study of Panasonic air conditioner

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Nadia Almira, author

Pengaruh store environment terhadap citra dan kepercayaan kepada merek = The impact of store environment towards brand image and brand trust / Nadia Almira

2017

UI - Tesis (Membership)

Bemby Prafita, author

Pengaruh electronic word of mouth positif terhadap citra merek Trans Jakarta = The effect of positive electronic word of mouth toward Trans Jakarta`s brand image

Universitas Indonesia, 2015

UI - Skripsi (Membership)

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