Fernaldi Anggadha, author
Analisis Pengawasan Pengenaan Pajak Penghasilan Influencer Social Media Atas Kegiatan Endorsement Di Indonesia = Analysis of Supervision of Income Tax Imposition of Social media Influencers for Endorsement Activities in Indonesia
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis (Membership)
Tetty Rimenda, author
Pengaruh kongruensi usia kognitif terhadap sikap pada produk: suatu studi menggunakan usia kognitif tua pada anak usia tween = Congruence influence on attitudes toward the product : a study using cognitive age old , in children aged tween
2016
 UI - Disertasi (Membership)
Hablina Arifianti, author
Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Jhally, Sut
The Codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally
Routledge, 1987
 Buku Teks
Kurniadi, author
Pengaruh Televisi terhadap religiusitas (Studi kasus pada masyarakat santri Pesantren Jagasatru dan warga Kelurahan Panjunan Cirebon)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2001
 UI - Skripsi (Membership)
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