See Allo

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2015

Buku Teks

Shimp, Terence A., author

Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp

The Dryden Press , 1997

Buku Teks

Shimp, Terence A., author

Komunikasi pemasaran terpadu dalam periklanan dan promosi = Integrated marketing communications in advertising and promotion

Penerbit Salemba Empat, 2014

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2007

Buku Teks

Spitzer, Harry, author

Inside retail sales promotion and advertising / Harry Spitzer, F. Richard Schwartz

Harper & Row, 1982

Buku Teks

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