Teguh Juniarto, author
Hubungan electronic Word-of-Mouth (e-WOM) di social media, brand image, dan keputusan pembelian (studi pada restoran Sumoboo) = The relationship of electronic Word of Mouth (e-WOM) in social media, brand image, purchase decision (study at Sumoboo restaurant)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis (Membership)
Luhur Adiprasetyo Sarodja Hadiningrat, author
The effect of social media marketing activities on brand equity: case study of Go-jek = Pengaruh social media marketing activities terhadap brand equity: studi kasus Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Suci Xaviera Wardhani, author
Pengaruh Social Media Marketing Dan Emotional Branding Terhadap Loyalitas Merek Dengan Mediasi Keterlibatan Pelanggan (Studi Pada Instagram @madformakeup.co) = The Influence of Social Media Marketing and Emotional Branding On Brand Loyalty Through Customer Engagement (A Study of @madformakeup.co On Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)
Rahanny Maulidya, author
Analisis strategi social media pemasaran produk berbasis komunitas dalam menghadapi lanskap bisnis horizontal (studi kasus produsen produk berbasis komunitas) = Analysis of social media strategy in community based product marketing dealing with the horizontal business landscape (case study community based product company)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Nadia, author
Analisis pengaruh interaksi media sosial terhadap emotions, brand relationship quality dan word of mouth pada pengunjung Festival musik Java jazz 2017 = The effect of social media interaction towards emotional attachment, brand relationship quality and word of mouth: case study Java jazz festival 2017
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
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