Adhi Irawan, Author
Analisa positioning bank muamalat indonesia terhadap bank syariah mandiri melalui penelitian brand image dan service quality
2004
 UI - Tesis (Membership)
Julfitri Dwi Handayani, author
Analisis pengaruh socially responsible marketing dan corporate social responsibility terhadap brand image dan corporate reputation : studi kasus pada kampanye "senyum sehat senyum Pepsodent" dari PT. Unilever Indonesia = Analysis of effect of socially responsible marketing and corporate social responsibility on brand image and corporate reputation : case study campaign "senyum sehat senyum pepsodent" of the PT. Unilever Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Hardika Widi Satria, author
Komunikasi pemasaran merek usaha mikro kecil menengah (UMKM) Indonesia (studi penerapan brand resonance pyramid pada Radio Magno) = Brand marketing communications micro small medium enterprises (SMES) Indonesia resonance pyramid brand implementation study on Radio Magno
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis (Membership)
Elisabeth Yektiomi, author
Pengaruh penggunaan Celebrity Endorsement pada brand image dalam industri fashion = Celebrity endorsements influence on brand image in the fashion industry
2019
 UI - Makalah dan Kertas Kerja
Tamara Hanum, author
Analisis pengaruh fashion innovativeness melalui brand image dimension terhadap lovemarks dan brand loyalty pada brand fashion: studi pada konsumen milenial Indonesia = Analysis on the impact of fashion innovativeness through brand image dimension towards lovemarks and brand loyalty on brand fashion: the study on millenials consumers in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
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