Shoffan Ardhika Wijoyo, author
Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Maria Mahdalena, author
Pengaruh cause-related marketing, corporate image, consumers attitude dan brand attractiveness terhadap intensi pembelian konsumen pada perusahaan sosial = Impact of cause related marketing corporate image consumers attitude and brand attractiveness toward consumer purchase intention on social enterprise
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Ryandra Arya Kharisma, author
Analisis preferensi konsumen terhadap multiatribut produk film : studi kasus: konsumen pengunjung bioskop Cinema XXI =Analysis of consumer preferences for motion picture attributes : case study: Cinema XXI Moviegoers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Amalia Novianti, author
Analisa pengaruh simbol religi Islam dalam komunikasi pemasaran terhadap sikap dan keinginan membeli konsumen muslimah = Analysis of impact of Islamic religious symbol in marketing communication to attitude and purchase intention of female moslem
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Irsyad Burhani, author
Analisis pengaruh brand equity terhadap purchase intention pada produk private label: studi kasus private label Carrefour = The influence of brand equity towards purchase intention on private label products: study case Carrefour private label products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
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