Seravica Molasita Mahu, author
Efek positif dari publisitas negatif dimoderasi prior brand image = Positive effect of negative publicity moderated by prior brand image / Seravica Molasita Mahu
2013
 UI - Tesis (Membership)
Bimo Prianditama, author
Mengelola merek dari waktu ke waktu: saran untuk merevitalisasi ekuitas merek dan analisa performa pasar untuk merek memudar dan film sukses belakangan ini = Managing brands overtime suggestions to revitalize brand equity and marketplace performance analysis of fading brands and recent successful movie
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Makalah dan Kertas Kerja
Firman Iskandar, author
Membangun brand loyalty melalui pengelolaan brand community commitment (studi kasus: komunitas penggemar JKT48) = Building brand loyalty through managing brand community commitment (case study JKT 48 fan community)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Murray, Brian H., author
Defending the brand: aggressive strategies for protecting your brand in the online arena
[American Management Association, ], 2004
 eBooks
Keller, Kevin Lane, author
Strategic brand management: building, measuring, and managing brand equity
Pearson Prentice Hall, 2008
 Buku Teks
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