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Mohamad Yusuf, author

Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

M. Amar Ma`ruf, author

Analisa brand equity kartu seluler Indosat (Matrix, Mentari, IM3) menggunakan brand equity ten

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006

UI - Tesis (Membership)

Seravica Molasita Mahu, author

Efek positif dari publisitas negatif dimoderasi prior brand image = Positive effect of negative publicity moderated by prior brand image / Seravica Molasita Mahu

2013

UI - Tesis (Membership)

Bimo Prianditama, author

Mengelola merek dari waktu ke waktu: saran untuk merevitalisasi ekuitas merek dan analisa performa pasar untuk merek memudar dan film sukses belakangan ini = Managing brands overtime suggestions to revitalize brand equity and marketplace performance analysis of fading brands and recent successful movie

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Makalah dan Kertas Kerja

Lia Yuliana, author

Pengaruh store image dan service quality gerai ace hardware terhadap repurchase intention pada private label brand image krisbow = The effect of store image and service quality on ace hardware outlets to repurchase intention in the private label brand image krisbow

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis (Membership)

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