Yusuf Reza Sudrajat, author
Analisis pengaruh Country of Origin, Aspiration, Uncertainty, terhadap Brand Image dan Purchase Intention pada Smartphone Premium Cina = Analysis of Country of Origin, Aspiration, and Uncertainty effects towards Brand Image and Purchase Intention on Chinese Premium Smartphone / Yusuf Reza Sudrajat
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Kenza Luthfiani, author
Memanfaatkan Reference Group Untuk Meningkatkan Brand Equity Dan Brand Preference: Perencanaan Strategi Promosi Merek Shabu Siy (Japanese All You Can Eat Restaurant) = Using Reference Group To Increse Brand Equity And Brand Preference: Promotion Strategy Plan For Shabu Siy (Japanese All You Can Eat Restaurant)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tugas Akhir
Sihite, Ester Lydya Natalina, author
Analisis hubungan coolness dan citra merek terhadap preferensi merek (studi pada ponsel pintar iphone) = Analysis of relationship between coolness and brand image toward brand preference study iphone smartphone
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis (Membership)
Dian Sophia Ulfa, author
Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis (Membership)
Widya Wulandari, author
Analisis perilaku Brand Switching konsumen dalam pembelian produk pelembab wajah = Analysis of brand switching behaviour of a consumers in purchasing face moisturizer product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
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