See Allo

Nassha Andita Dwi Wahyuni, author

Pengaruh sensualitas iklan asal model dan etnosentrisme terhadap sikap dan minat membeli konsumen = Effect of ad sexuality model ethnicity and ethnocentrism to consumer s attitude and purchase intention / Nassha Andita Dwi Wahyuni

2013

UI - Tesis (Membership)

Fadli Rezasyah Alam, author

Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011

UI - Tesis (Open)

Siti Utami Ayu Mahdhiani, author

Efek penggunaan hashtag dalam iklan terhadap brand knowledge, brand trust, dan purchase intention = The effect of using hashtag on advertisement toward brand knowledge, brand trust, and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Rhenald Kasali, author

Manajemen periklanan : konsep dan aplikasinya di Indonesia

PAU-Ekonomi Universitas Indonesia, 1993

Buku Teks

Ageng Tantular, author

Pengaruh Kongruensi dan Asosiasi Gender Spesifik pada Iklan atas Sikap Terhadap Iklan, Sikap Terhadap Merek, dan Minat Membeli = Influence of Congruence and Specific Gender Association in Advertisements over Attitude toward Advertising, Attitude toward Brand, and Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis (Membership)

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