Luthfi Abdurrahman, author
Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Hablina Arifianti, author
Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Millaty Ismail, author
Pengetahuan mahasiswa terhadap unsur produk dan unsur humor dalam iklan-iklan yang menggunakan pendekatan humor (Studi terhadap Iklan Ozzy, Baygon, dan Komix)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 1995
 UI - Skripsi (Membership)
Raekal Amral Yuda Mulia D, author
Evaluasi experience pada advergame teh pucuk harum melalui analisa efek attitude towards advergame pada purchase intention = Evaluation of experience on teh pucuk harum advergame through analysis of attitudes toward advergame to the purchase intention
2014
 UI - Tesis (Membership)
Dian Endah Maharani, author
Analisis pengaruh faktor kegunaan, kegunaan kontekstual, kendali, pengorbanan dan kepercayaan terhadap penerimaan konsumen akan mobile advertising berbasis SMS
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Skripsi (Open)
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