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Katari Fitriani, author

Examining the correlation between the number of follower and Liwith Brand Trust in Indonesia and Netherlands = Menyelidiki korelasi antara jumlah Followers dan likes terhadap Brand Trust di Indonesia dan Belanda

Fakultas Psikologi Universitas Indonesia, 2020

UI - Makalah dan Kertas Kerja

Genesia Ayu Veda, author

Pengaruh brand personality terhadap minat beli: studi pada produk sportwear Specs active hijab = Brand personality's influence on the purchase intention: a sportswear Specs active hijab product study

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi Membership

Kristel Elissa, author

Analisis green brand positioning untuk membangun green brand image pada merek kecantikan dan perawatan pribadi Love Beauty and Planet = Analysis of green brand positioning to build green brand image of beauty and personal care Brand Love Beauty and Planet

2020

UI - Makalah dan Kertas Kerja

Alfi Rahmadian, author

Analisis pengaruh user interaction pada social media terhadap brand awareness dan repurchase intention. Studi pada facebook fanpage McDonald's = The effect of user interaction on social media toward brand awareness and repurchase intention. The case of McDonald's Facebook fanpage

2017

UI - Skripsi (Membership)

Teguh Juniarto, author

Hubungan electronic Word-of-Mouth (e-WOM) di social media, brand image, dan keputusan pembelian (studi pada restoran Sumoboo) = The relationship of electronic Word of Mouth (e-WOM) in social media, brand image, purchase decision (study at Sumoboo restaurant)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Tesis (Membership)

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