Lovelock, Christopher H., author
Marketing challenges : cases abd exercises
McGraww-Hill, 1993
 Buku Teks
Rewoldt, Stewart H.
Introduction to marketing management : text and cases
Homewood: Richard D. Irwin, 1969
 Buku Teks
Diversity in European marketing: text and cases
Thomas Rudolph, Bodo B. Schlegelmilch, Josep Franch, Andras Bauer, Jan Niklas Meise, editors
[Springer, Springer], 2012
 eBooks
Kerin, Roger A., author
Strategic marketing problems : cases and comments
Pearson, 2013
 Buku Teks
Saxena, Rajan, author
International marketing : concepts, techniques and cases
Tata McGraw-Hill, 1984
 Buku Teks
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