Suryo Utomo, author
Pengaruh Country of Origin Image terhadap pembentukan Brand Equity dalam produk otomotif : studi kasus Bajaj Auto Indonesia = The effect of Country of Origin Image on the formation of Brand Equity in automotive product : case study Bajaj Auto Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Membership)
Hari Zainuddin Rasyid, author
Pengaruh customer perceived value brand image dan switching costs terhadap intention to use (studi kasus produk baru indosat mentari) = The effects of customer perceived value brand image and switching costs on intention to use case study new product indosat mentari / Hari Zainuddin Rasyid
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Abdurrahman Hafizhuddin, author
Pengaruh microfilm marketing terhadap purchase intention pada produk Wall's Kopi Negeri = The influence of microfilm marketing on purchase intention on Wall's Kopi Negeri products
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Fandi Nugroho, author
Pengaruh value co-creation practice terhadap customer loyalty: studi pada forum komunitas pengguna game mobile legends di Indonesia = The Effect of value co creation practice on customer loyalty study on game mobile legends users of community forum in Indonesia
2017
 UI - Skripsi (Membership)
Sarah Kennysha Wiyantoro, author
Pengaruh event-sponsor fit terhadap sponsor purchase intention dalam acara olahraga berdasarkan perspektif nonkonsumen dari penonton BRI Liga 1 Indonesia 2021-2022 = The effect of event-sponsor fit on sponsor purchase intention in sports event based on the perspective of non-consumers from the spectators of BRI Liga 1 Indonesia 2021-2022
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
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