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Hanif Muhammad Raihan, author

Pengaruh Consumer-consumer dan Consumer-brand Interaction terhadap Brand Engagement dan Behavioral Intenion = The Impact of Consumer-consumer and Consumer-brand Interaction Towards Brand Engagement and Behavioral Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Febrya Asterrina, author

Pengaruh discount terhadap prilaku impulse buying (Studi pada: Konsumen Centro Department Store di Margo City) = The effect of discount to impulse buying behavior (Studies on Centro Department Store's Consumer in Margo City)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Karina Putri, author

Pengaruh situational involvement perceived risk dan trust expectation terhadap intensi pembelian melalui e-tailer: studi kasus pada bhinneka.com = The effect of situational involvement perceived risk and trust expectation to intention to buy from e tailer: case study on bhinneka.com

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Sarah Ardelia, author

Analisis perbedaan persepsi antara konsumen pria dan wanita terkait store characteristics studi kasus Hypermart Depok Town Square = Investigating male and female consumer differences relating to their perceived importance level of store characteristics case study Hypermart Depok Town Square

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Christie Elizabeth, author

Pengaruh brand familiarity terhadap minat beli yang dimediasi brand fit pada produk Sephora gerai Kota Kasablanka, Jakarta Selatan = The effect of brand familiarity toward consumer purchase intention mediated by brand fit on Sephora s product in Kota Kasablanka outlet, South Jakarta

2018

UI - Skripsi (Membership)

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