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Rhian Indradewa, author

Analisis perceived value konsumen terhadap unsur biaya (non-price related cost), harga (price related cost), kualitas dan performance dan pengaruhnya terhadap willingness to buy pada menu paket McDonald's

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005

UI - Tesis Membership

Aisha Ayu Syahputri, author

Pengaruh relasi merek konsumen terhadap intensi pembelian ulang dan buah bibir dalam kategori produk smartphone dan soft drink = The effect of consumer brand relationship on repurchase intention and word of mouth in smartphone and soft drink product categories / Aisha Ayu Syahputri

2015

UI - Tesis Membership

Sispa Nuradiana, author

Teori ekspektasi diskonfirmasi pada perilaku konsumen milenial terhadap low-involvement produk di toko ritel = Expectancy disconfirmation theory on mileniall consumer behavior in retail store

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis Membership

Iin Wirdania, author

Pengaruh relijiusitas wanita muslim terhadap consumer attitudes towards fashion dan intention to buy produk baju muslim wanita = The influence of religiosity of moslem women on consumer atttitude towards fashion and intention to buy moslem women clothing

2016

UI - Tesis Membership

Purwa Kurnia Sucahya, author

Pengaruh jenis iklan terhadap personal involvement, emotional response, brand attitude; dan behavioral intention : Studi kasus iklan rokok

Universitas Indonesia, 2003

UI - Tesis Membership

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