Bates, Sandra M., author
The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges
McGraw-Hill, 2012
 Buku Teks
Analisa pengaruh iklan terhadap brand image Sampoerna A Mild.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2001
 UI - Skripsi Membership
Advertising and brand image building : application of the focus group approach
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1995
 UI - Skripsi Membership
Fedora, author
Pengaruh iklan tv hasil crowdsourcing dan co-creation terhadap attitude towards advertisement, attitude towards brand, dan purchase intention serta respon emosinya di masyarakat generasi Y dan generasi Z pada studi kasus Coca-Cola = The Influence of tv ads from crowdsourcing and co creation methods on attitude towards advertisement attitude towards brand and purchase intention and emotional response in Y generation and Z generation on Coca-Cola case study
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi Membership
Mahardika Prima Nugraha, author
Analisis citra merek action camera gopro: studi pada mahasiswa Universitas Indonesia = Brand image analysist of gopro action camera: study of Universitas Indonesia's student
2017
 UI - Skripsi Membership
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