Kotler, Philip, author
Harvard Business School Press, 2002
Buku Teks
Harry T. Yani Achsan, author
Fakultas Ilmu Komputer Universitas Indonesia, 1998
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Lukman Maulana, author
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Arfia Alyani, author
2017
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Rika Sahara, author
2013
UI - Tesis (Membership)