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Rahadia Utami, author

Analisis pengaruh Product Placement Samsung Galaxy SIII pada serial drama korea "To The Beautiful You" terhadap sikap konsumen dan intensi untuk membeli produk = Analysis the influence of Samsung Galaxy SIII product placement toward consumer's attitude and purchase intention of product / Rahadia Utami

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis (Membership)

Naomi Tessania, author

Pengaruh cosmopolitanism terhadap consumer ethnocentrism product quality purchase intentions dan foreign product purchase behavior pada jenis produk fashion di Jabodetabek = The effects of cosmopolitanism on consumer ethnocentrism product quality purchase intentions and foreign product purchase behavior on fashion products in Jabodetabek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Nena Salsabila, author

Pengaruh country of origin dan store image terhadap product evaluation dan repurchase intention: studi pada konsumen Miniso di Jabodetabek = Effect of country of origin and store image towards product evaluation and repurchase intention: study of Miniso consumers in greater Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Andini Ayuningtyas, author

Peran atribut affection, affinity, dan familism pada drama terhadap sikap konsumen, niat perilaku konsumen, dan citra negara = The role of affection, affinity, and familism attributes in drama towards consumer attitudes, consumer behavioral intentions, and perceived national image.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi (Membership)

Inigo Ayom Bawono, author

Citra bank dalam keputusan pembelian produk KPR oleh konsumen : studi pada nasabah Bank Mandiri, BTN dan sales person produk KPR Bank Mandiri = Bank image in consumer?s purchase decision of mortgage product : study on customers of Bank Mandiri and Bank BTN and Bank Mandiri mortgage products sales person

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi (Open)

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