Russell, J. Thomas, author
Kleppners advertising procedure
Prentice-Hall, 1999
 Buku Teks
Mooij, Marieke K. de, author
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Prentice-Hall, 1991
 Buku Teks
Kobliski, Kathy J, author
Advertising without an agency made easy
Entrepreneur Press, 2005
 Buku Teks
Duffy, Ben
Advertising media and markets / by Ben Duffy
Prentice-Hall, 1957
 Buku Teks
Advertising organizations and publications : a resources guide
edited by John Philip Jones
Sage, 2000
 Buku Teks
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