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Sherley Fitriani, author

Analisa pengaruh komunikasi word of mouth terhadap pemasaran produk furniture klasik premium: studi kasus PT. Artifak Pratita

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006

UI - Tesis (Membership)

Pandu Praptoadi, author

Strategi komunikasi pemasaran word-of-mouth dalam industri multi level marketing : studi komparatif Amway dan Dwiki

Universitas Indonesia, 2005

UI - Tesis (Membership)

Adinda Galuh Komalaningdias, author

"Hubungan electronic word of mouth product attributes service quality dan price terhadap brand loyalty" (studi pada holycow steakhouse by Chef Afit) = The Relationship of electronic word of mouth product attributes service quality and price to brand loyalty (study at holycow steakhouse by Chef Afit)

2015

UI - Tesis (Membership)

Rica Sharma, author

Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Tesis (Membership)

Rizky Dwi Yulianto, author

Analisis pengaruh social media interaction terhadap emotional attachment, brand relationship quality, word of mouth pada Jogja-NETPAC Asian Film Festival = The effects of social media interaction towards emotions, brand relationship quality and word of mouth on Jogja-NETPAC Asian Film Festival

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

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