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Sufya Nabila, author

Pengaruh Green Brand Innovativeness, Value Perception, Dan Self Brand Connection Terhadap Brand Loyalty Dengan Peran Moderasi Green Knowledge = The Influence Of Green Brand Innovativeness, Value Perception, And Self-Brand Connection On Brand Loyalty With The Moderation Role Of Green Knowledge

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi (Membership)

Lukman Makarim, author

Oppositional Brand Loyalty Achieves Positive Brand Community = Opposisi loyalitas brand memberikan efek positif komunitas brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Makalah dan Kertas Kerja

Kurnia Ibnu Azhari, author

Pengaruh perceived service quality of endorsed brand parent brand reputation dan attitude toward endorsed brand terhadap endorsed brand loyalty = The effect of perceived service quality of endorsed brand parent brand reputation and attitude toward endorsed brand on endorsed brand loyalty

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis (Membership)

Yasmeen Firyaalia, author

Kerangka Konseptual Brand Loyalty Vans (Studi pada Pengguna Sepatu Vans di Jakarta) = A Conseptual Framework of Brand Loyalty Vans (The Study of Vans Shoe Users)

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Artini Rachman, author

Analisis pengaruh brand attachment pada strategi pemasaran word of mouth untuk perusahaan B2B telekomunikasi di Indonesia : studi Lintasarta, Telkom, XL = Analysis on the impact of brand attachment as word of mouth marketing strategy for B2B telecommunications companies in Indonesia : study Lintasarta, Telkom, XL

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis (Membership)

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