Walker, Orville C., author
Marketing strategy: a decision-focused approach/ Orville C.walker, jr, John W. Mullins
McGraw-Hill , 2014
 Buku Teks
Allen, Judy, author
Marketing your event planning business: a creative approach to gaining the competitive edge / Judy Allen
John Wiley, 2004
 Buku Teks
Boyd, Harper W., Jr., author
Cases in marketing strategy
Richard D. Irwin, 1958
 Buku Teks
Kelley, Eugene J.
Marketing strategy and functions
Prentice-Hall, 1965
 Buku Teks
Thorelli, H.B., author
International marketing strategy
Penguin Books, 1973
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