Manajemen ekuitas pelanggan sebagai suatu sistem pemasaran baru : customer equity management as new marketing system
Artikel Jurnal
Is there any room for innovation in the marketing audit?
Artikel Jurnal
Cortada, James W., author
TQM for sales and marketing management
McGraw-Hill, 1993
Buku Teks
Yudi Pramudiana, author
Marketing plan : bagaimana menganalisis dan menyusunnya
Alfabeta, 2015
Buku Teks
Levitt, Theodore, author
Innovation in marketing new perspectives for profit and growth
McGraw-Hill, 1962
Buku Teks
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