Chelsea, author
Utilizing social media marketing for startup businesses = Penggunaan pemasaran sosial media untuk bisnis startup
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Rand, Paul M., author
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
McGraw-Hill, 2013
 Buku Teks
Annissa Tayara Callista, author
Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
I Gusti Ngurah Aditya Lesmana, author
Analisis pengaruh media sosial twitter terhadap pembentukan Brand Attachment: studi PT. XL Axiata = Analysis on the impact of twitter as a social media in creating brand attachment: study PT. XL Axiata
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Destra Rahmayadi, author
Analisis pengaruh komunitas merek berbasis media sosial terhadap loyalitas merek studi kasus Air Asia = The impact of brand community based social media on brand loyalty analysis case study Air Asia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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