Marpaung, Agus Hamonangan, author
Analisis pengaruh identifikasi diri kepuasan partisipasi dan promosi anggota komunitas terhadap loyalitas merek yang dibangun dalam komunitas virtual (Studi kasus pada Komunitas Virtual ID-Android) = The analysis on effects of self identification satisfaction participation and promotion for community members to build brand loyalty in a virtual community (Case study on Virtual Community of ID-Android) / Agus Hamonangan Marpaung
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Yohanes Raymond Adikarta, author
Pengaruh “Youtube Vlogger Characteristics” terhadap Keinginan Membeli Konsumen (Studi Kasus Brand Sepatu Nike) = Effect of “Youtube Vlogger Characteristics” to Consumer’s Purchase Intention (Case Study Nike Shoes Brand)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Melinia Devi Fenitasari, author
Analisis Aktivitas Social Media Marketing Terhadap Konsumen Muslim Generasi Y dan Generasi Z di Indonesia: Studi Kasus Merek Personal Care Kahf = Analysis of Social Media Marketing Activities towards Generation Y and Generation Z Muslim Consumers in Indonesia: Case Study of Kahf Personal Care Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Suryo Hadi Wibowo, author
Analisis pengaruh komunitas merek pada media sosial terhadap customer relationship: studi kasus Honda Civic Indonesia = Brand community effects of social media analysis on customer relationship: case study Honda Civic Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Muhammad Harits Prabowo, author
Respon afektif dan kognitif konsumen terhadap brand origin misclassification dengan keyakinan sebagai moderasi: studi kasus: Miniso, perusahaan asal China dengan image Jepang = Consumers affective and cognitive responses to brand origin misclassification with confidence level as moderator: case study: Miniso, Chinese company pretending as Japanese
2018
 UI - Skripsi (Membership)
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