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Ika Widya Mustika, author

Pengaruh experiential marketing dalam menciptakan word of mouth pengunjung Pesona Alam Resort & Spa = The effects of experiential marketing to create word of mouth visitors Pesona Alam Resort & Spa

2016

UI - Skripsi (Membership)

Ayu Tristin Pujiastuti, author

Pengaruh experiential marketing terhadap pembentukan electronic word of mouth pada Santhai Modern Thai Canteen Restaurant Kota Kasablanka = The influence of experiential marketing on the formation of electronic word of mouth on Santhai Modern Thai Canteen Restaurant Kota Kasablanka

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Santi Prameswari Ramadhani, author

Analisis pengaruh restaurant experience terhadap positive electronic word of mouth (eWOM) motivations pada restoran casual dining = Analysis the impact of restaurant experience on positive electronic word of mouth (eWOM) motivations in casual dining restaurant

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

Arifianka Rahmafebrizsa Buhron, author

Electronic word-of-mouth dan purchase intention dalam layanan digital banking jenius = Electronic word-of-mouth and purchase intention in digital banking service jenius

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Savira Rahma Frida, author

Implikasi word of mouth (WOM) dan electronic word of mouth (eWOM) terhadap brand image = The implications of word of mouth (WOM) and electronic word of mouth (eWOM) on brand image

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Makalah dan Kertas Kerja

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