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Anggara Pranaspati, author

Analisis pengaruh creativity, clarity, humour dan surprise dalam guerrilla marketing terhadap intensi word of mouth dengan credibility sebagai mediasi: studi kasus pada PT Grab Taxi Indonesia = The role of creativity clarity humour and credibility in guerilla marketing towards word of mouth intention with credibility as mediating variable: study case on PT Grab Taxi Indonesia

2017

UI - Skripsi (Membership)

Sastia Yunanta Putri, author

Pengaruh experiential marketing terhadap customer word of mouth: studi pada Ikea Alam Sutera = The effect of experiential marketing on customer word of mouth: case of Ikea Alam Sutera

2017

UI - Skripsi (Membership)

Pandu Praptoadi, author

Strategi komunikasi pemasaran word-of-mouth dalam industri multi level marketing : studi komparatif Amway dan Dwiki

Universitas Indonesia, 2005

UI - Tesis (Membership)

Monica Amelia Nauli, author

Pengaruh electronic word of mouth di media sosial terhadap keinginan berkunjung ke Pandeglang = The influence of electronic word of mouth in social media against the intention to visit Pandeglang

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Raihan Krizia Joshua, author

Pengaruh electronic word-of-mouth terhadap intention to visit: studi pada eWOM Labuan Bajo di Instagram = The impact of electronic word-of-mouth toward intention to visit: study of Labuan Bajo eWOM on Instagram

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

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