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Indri Seskjuai Kustjiptafelia, author

Analisis perhitungn CBBE (Customer Based Brand Equity) Coffee House pada segmen konsumen SES AB di Jakarta : studi kasus Starbucks dan 5 Kompetitornya

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007

UI - Tesis (Membership)

Pradika Ferhan, author

Analisis pengaruh green benefits dan green transparency terhadap green perceived value, self-brand connection, dan brand loyalty: studi kasus pada Starbucks Coffee = The role of green benefits and green transparency in shaping green perceived value self brand connection and brand loyalty: study case on Starbucks Coffee

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

Deepraj Kaur, author

Peran kepuasan konsumen dan disconfirmation dalam hubungan antara brand affect dan brand loyalty pada konsumen lansia = The role of older customers satisfaction and disconfirmation in the relationship between brand affect and brand loyalty

2017

UI - Tesis (Membership)

Suci Defina Sari, author

Pengaruh brand personality congruence dan customer employee congruence terhadap customer satisfaction melalui media personal interaction relationship satisfaction dan loyalty to employee = Influence of brand personality congruence and customer employee congruence against customer satisfaction through personal media interaction relationship satisfaction and loyalty to employee

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Rizqo Satria Alam, author

Analisis pengaruh brand experiences satisfaction dan brand trust terhadap loyalty: studi kasus Coffee Toffee = The effect of brand experiences satisfaction and brand trust toward loyalty: case study Coffee Toffee

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

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