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Ravi Rahadian Ambardy, author

Respon konsumen terhadap brand extension pada tingkat perceived fit dan familiarity yang berbeda = Consumer's response towards brand extension on different levels of perceived fit and familiarity

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Mentari Cendikia Utami, author

Pengaruh budaya klan dan komitmen afektif organisasi terhadap performa organisasi: studi kasus pada organisasi nirlaba internasional (AIESEC Universitas Indonesia) = The impact of organizational clan culture and affective commitment on organization's performance: a case of international non profit organization (AIESEC Universitas Indonesia)

2017

UI - Skripsi (Membership)

Investigasi loyalitas merek dan segmentasi pasar dalam industri festival musik Australia = Brand loyalty and market segmentation investigation in the Australian music festival industry

[Fakultas Ekonomi dan Bisnis Universitas Indonesia, ], 2013

UI - Makalah dan Kertas Kerja

Andi Ramadhani Akbar, author

Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Pulungan, Kla Ydrea, author

Pengaruh experiential marketing terhadap repurchase intention; studi pada Marco Padang Street Gallery Pondok Indah Mall = Analyzing the influence of experiential marketing on repurchase intention: studies on Marco Padang Street Gallery Pondok Indah Mall

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Skripsi (Membership)

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