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Gusti Rahayu Larasati, author

Pemahaman khalayak mengenai mekanisme fitur telusur dalam katagori produk mobile instant messaging melalui strategi viral marketing yang menggunakan short film advertising studi mengenai iklan line find alumni mini drama ada apa dengan cinta = Audience s comprehension of find feature mechanism in mobile instant messaging product category in viral marketing strategies which using short film advertising study of line find alumni mini drama ada apa dengan cinta advertising

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Makalah dan Kertas Kerja

Kartika Ratri, author

Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image (studi pada HuntStreet.com) = The Effect of Social Media Marketing to Brand Awareness and Brand Image (case study on HuntStreet.com)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis (Membership)

Sibarani, Mentari, author

Analisis pengaruh store image, store brand price image dan store brand perceived risk sebagai variabel mediasi terhadap store brand purchase intention pada produk store brand ritel watsons = Analysis of the influence store image store brand price image and store brand perceived risk as mediating variable on purchase intention of store brand product watsons

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Kartika Julita, author

Analisis pengaruh product brand image dan online store image terhadap perceived risks dan online purchase intention produk fashion di Zalora = The role of product brand image and online store image on perceived risks and purchase intention for fashion product in Zalora

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Luhur Adiprasetyo Sarodja Hadiningrat, author

The effect of social media marketing activities on brand equity: case study of Go-jek = Pengaruh social media marketing activities terhadap brand equity: studi kasus Go-jek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

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