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Farrel Ayodhia Yusuf, author

Pengaruh Sosial Media dalam Membentuk Loyalitas terhadap Film di Bioskop dengan Mediasi Movie Coolness serta Pengalaman Menonton Film (Studi Kasus Film KKN di Desa Penari) = The Influence of Social Media in Forming Loyalty to Movie in The Cinema With Mediation of Movie Coolness and Watching Movie Experience (Case Study of Community Service Program in Dancer Village Movie)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

Suryo Utomo, author

Pengaruh Country of Origin Image terhadap pembentukan Brand Equity dalam produk otomotif : studi kasus Bajaj Auto Indonesia = The effect of Country of Origin Image on the formation of Brand Equity in automotive product : case study Bajaj Auto Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Skripsi (Membership)

Hari Zainuddin Rasyid, author

Pengaruh customer perceived value brand image dan switching costs terhadap intention to use (studi kasus produk baru indosat mentari) = The effects of customer perceived value brand image and switching costs on intention to use case study new product indosat mentari / Hari Zainuddin Rasyid

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis (Membership)

Isfarial Reihan Raisuli, author

Analisis strategi pemasaran digital pada kesuksesan film Ada Apa Dengan Cinta 2 = Digital marketing strategy analysis on the success of the movie - Ada Apa Dengan Cinta 2 movie

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

Kyung Min Lee, author

Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

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