Diana Ridha, author
Analisis Pengaruh atribut produk fashion terhadap e-impulse buying dengan utilitarian web browsing dan hedonic web browsing sebagai faktor mediasi dalam konteks situs belanja online lokal = The Effect of fashion product attributes on e-impulse buying with utilitarian web browsing and hedonic web browsing as mediating factors a study on local fashion websites
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Sara Almira Nindyaswari, author
Analisa pengaruh nilai utilitarian dan nilai hedonik terhadap ulasan online dan pembelian impulsif: peran browsing dan impulsiveness (Studi kasus: produk kecantikan di platform instagram) = Utilitarian value and hedonic value analysis in online review and its influence on impulse buying: the role of browsing and impulsiveness (Case study: beauty products on instagram)
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Katon Prawoto, author
Pengaruh fitur website hedonik dan utilitarian terhadap kepercayaan dan loyalitas dengan komitmen afektif dan kalkulatif sebagai mediasi: studi pada pengunjung situs online Traveloka = The effect of webite feature hedonic and utilitarian on trust and e-loyalty with affective commitment and calculative commitment as mediation: a study on Traveloka online visitors
2017
 UI - Skripsi (Membership)
Fahri Razaly Aziz, author
Pengaruh Motivasi Belanja Hedonic, Motivasi Belanja Utilitarian, dan Motivasi Belanja Social terhadap Purchase Intention pada Konsumen Pembeli Skin Mobile Legends di Akun Twitter @Mlbbfess = The Influence of Hedonic, Utilitarian, and Social Shopping Motivations on Purchase Intention among @Mlbbfess Twitter Followers.
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Nyoman Sri Handayani, author
Pengaruh nilai nilai hedonis terhadap kepuasan pelanggan blitzmegaplex mall of indonesia (moi) Jakarta (studi pada auditorium 4dx) = The Effect of hedonic values on blitzmegaplex mall of Indonesia (MOI) Jakarta customer satisfaction (study of auditorium 4dx)
Universitas Indonesia, 2014
 UI - Skripsi (Membership)
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