Howard, John A., author
Consumer behavior in marketing strategy
Prentice-Hall, 1989
 Buku Teks
Engel, James F., author
Perilaku konsumen = Consumer behavior
Binarupa Aksara, 1994
 Buku Teks
Analisis pengadopsian kepribadian merek terhadap kesesuaian konsep diri = Analysis of brand personality adoption in congruence with self concept
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Consumer behaviour : an Asia Pacific approach
by Roger Blackwell ... [et al.]
Cengage Learning Asia, 2006
 Buku Teks
Buyer/consumer information processing / edited, G. David Hughes, Michael L. Ray
The University of North Carolina Press, 1974
 Buku Teks
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